4 Static Ads Crushing It Right Now In Health and Wellness

Good Morning

Table of Contents

• Ad Dissection Gleamin

• #2 Zepbound

• OpenAI announces their new o3 and o3-mini models

• Your 'brand' isn’t a brand.

• Closing thoughts

#1 Ozempic Ad

This ad works because it’s highly targeted, leveraging curiosity and personalization to drive engagement.

Focused on Pain Points: The ad identifies specific issues with Ozempic (side effects, availability, hunger) and positions Zepbound as a superior alternative, resonating with potential users’ frustrations.

Repetition of the Solution: Repeating “try Zepbound” reinforces the product as the go-to solution, embedding the brand name in the reader’s mind.

Convenience & Speed: Promising access within “24 hrs,” no doctor’s visits, and no insurance required removes obstacles, making the switch to Zepbound simple and attractive.

Effective CTA: “Take the 5 min questionnaire” is straightforward and low-effort, encouraging immediate action while creating a sense of urgency.

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#2 Zepbound

This ad for “Zepbound” positions itself as a superior alternative to Ozempic by addressing common pain points users may experience with the latter

Clear Problem-Solution Approach: The copy directly addresses frustrations Ozempic users may face (ineffectiveness, side effects, hunger, or availability issues) and provides Zepbound as the solution.

Simplicity and Repetition: Repeating “try Zepbound” reinforces the brand name while driving the message home.

Convenience Appeal: Emphasizing fast access (“within 24 hrs”), no doctor’s visits, and no insurance needed removes barriers and simplifies the decision-making process.

Urgent Call-to-Action: The “5 min questionnaire” encourages immediate engagement with minimal effort.

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OpenAI announces their new o3 and o3-mini models

First off, the reason they call it o3 (instead of o2) is because of a possible trademark/naming issue. I'm glad they decided to just skip o2 instead of coming up with some new naming convention.

o3 is much smarter and more capable than o1, which we're all still learning the capabilities of.

o3 can tackle coding problems at a level that's about the same or higher than some of the best developers on the planet (based on coding competition benchmarks).

o3 can take on math problems that even PhD level mathematicians would take a while to do.

In short, o3 is much, much more than a "fancy auto-complete". :) It can reason through complicated problems. Is it Artificial General Intelligence? I don't know. But it's certainly Awesomely Great Intelligence.

Your 'brand' isn’t a brand.

It’s a Shopify store with a logo slapped on a $2 product.

No story.

No value.

No reason for anyone to care.

Stop spending on ads until you figure out why your business deserves to exist.

From Torii

Closing thoughts

Matej

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