Ads That Make You Fall Asleep

Good morning.

Today we are dissecting Rise the sleep app

—Matej Dolenec

What is Happening Today

Table of Contents

• Ad Dissection Rise Science

• Ad Dissection Rise 2

• 8 Non Paid Strategies

• Raise Your Prices!

• Quotes

• Closing thoughts

Ad Dissection Rise Science

This ad showcases the benefits of the RISE app by presenting a structured, visually appealing morning routine. Here’s a breakdown of its elements and why it works effectively:

CREATIVE

Minimalist Calendar View

Pink Overlay Text

“MY 5AM-9AM ROUTINE AFTER SWITCHING MY BEDTIME TO 11:11PM” grabs attention with its contrast against the dark calendar background. The pink evokes energy and optimism.

COPY

The bedtime change to “11:11 PM” highlights the RISE app's personalization aspect. It signals that the app tailors its recommendations to each user’s unique sleep needs.

The schedule demonstrates how an optimized bedtime positively impacts the rest of the day.

Why It Works

• Relatable Pain Point & Solution

• Aspirational Lifestyle

• Focus on Results

Ad Dissection Rise Science

This ad introduces the RISE app as a solution to improve sleep by optimizing bedtime and managing sleep debt. It frames the app as transformative, showing how small adjustments can lead to better energy and productivity.

CREATIVE

Chat Format: A simulated messaging conversation makes the ad feel personal and relatable. The timestamps and casual language mimic a real-life interaction.

The “RISE app” is subtly introduced in the conversation without dominating the ad.

User-Focused Imagery:

The photos feature a relatable, real-life user rather than a model, creating authenticity. The casual settings in both images reinforce the idea that the product fits into an everyday routine.

COPY

“Going to bed early burned me out, so I made THIS change.”

The headline teases a problem and promises a solution, encouraging users to read further.

Why It Works

• Relatable Storytelling

• Emotional Hook

• Word-of-Mouth Appeal

8 Non Paid Strategies

1. Informational slideshows within your niche

2. Phone-to-phone app demo

3. Creative app infinite content generation

4. Mascot-powered repeatable content

5. Slideshow content from indie founder

6. Founder green screen educational/informational videos

7. Re-purposed content to videos or slideshows

8. Infinitely repeatable one-shot format

Full post below

Raise Your Prices!

Perfect White Tee Did Up to %30 Price Increase on all items

Here Is What Happened:

The funnel dried up immediately for a bit. Volume was down and it stayed that way but profit went way up.

Takeaways:

• increases the quality of your customers

• decrease complexity and operational strain of so many orders

Full Post Below:

Quotes

Closing thoughts

Let me know what you would like to see more in coming editions

Matej