AI Videos?

Good morning. Happy Saturday

No big intros today. Lets dive into action

—Matej Dolenec

What is Happening In the DTC World?

Table of Contents

• Cool Static Ads From The Week

• Ad Dissection

• AI Videos for DTC Marketing: Pros, Cons, and Future

• Is this brand legit

• Closing Thoughts

Cool Static Ads From The Week

Here are some cool and unique ads I have seen this week

Ad Dissection

Primarily appeals to women shopping for gifts for their partners during the holidays.

The secondary audience includes men interested in skincare for maintaining a youthful, polished appearance.

CREATIVE

The visuals highlight a premium skincare set with clean, sleek packaging, appealing to aesthetics-focused buyers.

Featuring nature-inspired backdrops and earthy tones, the ad aligns with a natural and luxurious brand identity.

COPY

The tagline, “Keep Him Looking Like The Man You Fell For,” connects emotionally by focusing on maintaining appearance and confidence.

AI Videos for DTC Marketing: Pros, Cons, and Future

Source & Date: Forbes, 12/2024

AI videos are changing digital marketing, allowing DTC brands to create high quality, scalable product videos with zero resources. The article talks about how AI tools like SORA are automating the time consuming process of scripting, animation and voiceover.

But the article also mentions the limitations like lack of customization and creative monotony which can dilute brand storytelling. For DTC marketers, it’s all about balancing AI automation with human creativity to produce engaging, brand aligned content. As AI advances, brands that adopt early will have a competitive edge in performance marketing.

Tips:

Use AI for Product Showcases: Use SORA to create product videos faster and reduce creative production costs.

Creative Customization: Balance AI-generated content with brand storytelling to keep it authentic.

Platform Optimization: Customize AI-generated videos for Instagram, TikTok and YouTube to increase engagement.

A/B Testing: Continuously test AI videos vs. human-made content to find the best format.

Is this brand legit

From Ashin Melvani ( see more below )

That's what your customers ask before buying. Here's the truth about Meta in 2024: It's great at converting warm traffic, but terrible at building trust. The data backs this up - almost half of our customers knew about us for over a month before making their first purchase.

Our Black Friday customer discovered us in August. Not through an ad, but through:

Our 100k+ member Facebook community

2. TikTok Shop content

3. Unconventional channels like meme pages

4. Broad brand awareness plays with the lowest possible CPM

The results? 400% growth this November. Meta isn't dead of course. But it's not really your awareness channel anymore. Stop trying to force cold traffic conversion. Start building trust at scale. The key? Brand awareness BEFORE the sale.

Closing thoughts

Let me know what you would like to see more in coming editions

Matej