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Author

Matej Dolenec
December 04, 2024

Good morning. BFCM is over and we can finally breathe in!

Records were shattered and wins were celebrated!

Today’s edition will cover some of the topics and discussion that have spun since then

—Matej Dolenec

What is Happening In the DTC World?

DTC Growth Soars to New Heights

Source & Date: Shopify, Dec 3, 2024

Shopify reported that BFCM 2024 saw a massive $11.5 billion in global sales, a 24% increase from last year. With over 76 million people making purchases from Shopify-powered brands, 67,000 merchants recorded their highest sales days ever.

The data revealed that DTC brands continue to dominate the holiday shopping season, with entrepreneurs seeing unparalleled success thanks to Shopify’s scalable infrastructure.

Shopify’s platform processed 57.3 PB of data, highlighting the importance of robust eCommerce solutions in handling peak traffic.

This growth signals that DTC businesses can thrive in highly competitive markets with the right tools and strategies.

Unsung Hero Of Ad Buyers

Jeremiah from Knocommorce was VITAL and helpful with predicting buyer and purchasing behaviour in last week.

Each day he shared pinpoint accurate comparison which helped operators and buyers pace and navigate spending properly!

Huge shoutout

His takeaways:

  • Shopify GMV definitely grew.

  • Per store revenue is up YoY. The brands they work with grew 25.5%.

  • The peak moments were softer this year, and non-peak moments were stronger.

  • The trend is highly predictable.

Look out next year!

Meta Tightens Financial Ad Rules

Source & Date: U.S. News, Dec 1, 2024

Meta has introduced stricter ad rules to curb financial scams, particularly targeting Australians.

The new regulations include more stringent ad targeting, requiring more detailed disclosures and transparency in the promotion of financial products like investments, insurance, and loans.

The initiative aims to protect consumers from deceptive advertising, which has seen a rise in recent years. While these changes primarily affect the financial sector, direct-to-consumer (DTC) brands should be aware of the shifting landscape. Brands in regulated sectors must adapt their ad creatives and targeting to align with Meta's new compliance guidelines, or risk lower ad performance and penalties.

This is part of a BIG Meta Regulatory Updates they have been doing last few weeks including the dreaded Health and Welness Section

Memes Corner

This week’s memes

Closing thoughts

The scaling season is not over. Lets get back into the trenches and focus on December!

Matej