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- Biggest Scam in Ecom Is...Quantity Selector
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Quantity selectors on PDPs do not improve AOV.
They actually hurt AOV and decrease revenue. We’ve tested this across a dozen brands and analyzed millions of heatmap sessions.
- Almost no one clicks them.
- Customers adjust quantity in the cart.
- Keeping them is wasted space.
Marketing News
Red Flag IN ads
Ad performance doesn’t collapse overnight.
A small drop in CTR, a creeping increase in CAC, a once-reliable ad set that stops delivering.
Brands that scale don’t wait for performance to tank.
They catch these red flags early and adjust fast. Here’s how.
Real Problem In Ecom
Most e-commerce brands don’t have a marketing problem.
They have a trust problem.
Customers don’t buy just because your product looks good. They buy because they trust your brand.
If your store isn’t converting, ask yourself:
👉🏼 Do you have enough social proof? (Reviews, testimonials, UGC)
👉🏼 Are you offering a risk-free purchase? (Guarantees, easy returns)
👉🏼 Are you answering objections before they arise?
People don’t hesitate to buy because they don’t want the product.
They hesitate because they’re unsure if it’s the right decision.
Fix trust, and sales follow.
Why does Growth stop for most DTC and Shopify brands?
Every niche brand hits what I call the "Wall of Death" - and 99% never break through.
I've watched countless businesses CRUSH IT in early on, then PLATEAU.
My brand oVertone was like this in the early days: They shot up to 10M in revenue, then . . . stopped.
Why?
Here's why most niche brands STALL:
✅ Easy initial growth
❌ Tiny total addressable market
❌ Skyrocketing customer acquisition costs
❌ Incoming competitors
In short: niches are a double-edge sword.
They allow for easy initial traction as you acquire all the “easy” customers in your niche.
Paleo fanatics who want electrolytes all hang out in the same place—they are easy to market to.
But once you acquire all the easy ones + more comps show up = CAC explodes.
You’ve tapped your niche.
To overcome the plateau, you have to think of both sides of your growth equation. You need one or both of these:
1️⃣ Decreased Customer Acquisition Cost (CAC)
2️⃣ Increased Customer Lifetime Value (CLV)
But the first key is just to think about your niche and realize why the growth stops in the first place.
Growth isn’t linear.
It’s messy. Chaotic. Unpredictable.
Some days, you feel unstoppable.
Other days, you feel like you’ve gone backward.
But here’s the thing: progress isn’t about perfection.
It’s about consistency.
It’s about showing up on the hard days, even when the results aren’t obvious.
It’s about trusting that the dips are part of the climb.
A tree doesn’t grow taller every day.
Sometimes it grows roots.
And the roots are what make the growth possible.
So when it feels like you’re stuck or sliding backward, ask yourself:
Am I growing roots right now?
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