Black Friday Week! Lets get serious.

After a very turbulent 2 weeks of

• manual bidding not spending

• CPMs going 3/4x up on new launches

• Random bugs

It’s time to kick it for real.

The majority of brands are launching their Black Friday campaigns today

Here is a checklist so you don’t F*k anything up today

• Turn off any creative AI enhancements

• If you are running bid/cost caps ADJUST the bid! When that sales email goes up it will eat your spend

• Check your landing page. Mobile and desktop. All good? Make a purchase as well to be sure

• Check all creative and toggle the options based on what you need.

Pacing: if you already started the sale in previous days expect a slight slowdown today. Pull back 20/30% but not too much! Keep making that demand.

Scale early and often: the cost of waiting may be higher than the cost of relearning; bid and budget changes are less significant to the learning phase than other changes.

Schedule Ads in advance to avoid delays. Your ad (and creative) can be reviewed and approved before the day of launch.

Last-minute creative tips

Feel like you are still missing the mark with creative? Don’t worry.

Here are a few humour-based sale statics you can QUICKLY make.

Based on examples that are currently live and are making $$$

Guy looking meme

Car meme

I want to try meme

Whiteboard

Happy scaling

Matej Dolenec

If this email gets into your “Promotions” folder, move it to the primary folder so you do not miss out on future issues!