Good Morning

Table of Contents

• Real Problem In Ecom

• Marketing News

  • Red Flag IN ads

  • Whats the best Static/Video Ratio for Meta Ads?

  • Stop hiring Project Managers!

Poll

Who would you rather take media buying advice from?

In house media buyer for a 8-9 fig brand or a high level chad scale dropshipper?

Inspo from Jacob

CVR optimization is bullshit

CVR shouldn’t be your main focus. Anyone could double their CVR by simply cutting prices in half—but that doesn’t mean they’d be more profitable.

One of the biggest lessons I’ve learned over time is that a high CVR is often about what you don’t do rather than what you do. Please keep it simple. Eliminate unnecessary steps, offers, text, and elements that add friction and confusion. Too many sites feel cluttered and overwhelming, making the experience frustrating rather than seamless.

A great test? Hand your phone to your mom or grandma and ask them to buy something from your site.

Don’t help—just watch. If they struggle or get stuck, your site needs to be simplified. Afterward, ask if they know exactly what they bought, how long they have to return it, if there’s a guarantee, how much they saved, and when it will arrive.

If they can’t answer, you need to make those details clearer.

Creative Strategy 101

For formats, almost always looking at what’s doing well organically

For angles and ideas, again I’ll lean heavily on seeing what’s doing well organically but also I’ll deep dive into customer reviews from competitors on Amazon, Trustpilot etc, reddit forums (use gigabrain for this), answerthepublic, what influencers in certain niches are talking about and the questions their followers are asking them etc

From Jacob

10 Lessons

Here are the 10 biggest lessons that have shaped how I think about marketing and business:

1️⃣ Fundamentals never lose.

2️⃣ Just because it’s new doesn’t mean it’s better.

3️⃣ Platform expertise is good, but thinking outside the platforms are great.

4️⃣ Automation and AI is a tool, not a threat—learn to work with it, not against it.

5️⃣ Great ads can’t fix a weak offer.

6️⃣ Simplicity scales. Complexity doesn’t.

7️⃣ Experimentation is a growth cheat code—99% of people don’t test enough.

8️⃣ The best marketing teams understand psychology, not just algorithms.

9️⃣ The 80/20 rule applies everywhere.

🔟 The media buyers that survive will be strategic thinkers, not button pressers.

What would you add to this list? 🤔 

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