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Table of Contents

• #1 DIP

• #2 True Classic

• Marketing News

  • TOP Landing pages convert over 10%

  • How to scale ads efficiently?

  • How to scale ads efficiently?

  • Scale your brand

Shapermint

This ad by Shapermint is highly effective at grabbing attention and driving urgency while emphasizing product benefits. Here’s a review:

Strengths:

Strong Headline: “We won’t do this again” creates a sense of urgency and exclusivity, compelling viewers to act quickly.

Discount Highlight: The “50% OFF + FREE SHIPPING” badge is bold and prominently placed, making the offer irresistible.

Clear Benefits: Features like “Anti Roll Down” and “Tummy Control” are clearly communicated with visuals and text, directly addressing customer pain points.

Visual Focus: The model wearing the product demonstrates its fit and comfort, making it relatable and appealing.

Simple Layout: The minimalist design keeps the focus on the product and the offer, ensuring the ad remains clutter-free.

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LINK TO TEMPLATE

Swipe File

This ad from Bloomchic does an excellent job targeting its audience with a clear and appealing message. Here’s a quick review:

Clear Value Proposition: “Best Support Swimsuit” emphasizes the functional benefit, appealing to women looking for comfortable, supportive swimwear.

Inclusive Sizing: Highlighting “Sizes 10-30” makes it clear this brand caters to a wide range of body types, enhancing its inclusivity.

Visual Appeal: The model and soft beach background create a calming and aspirational vibe that complements the product.

Product Highlights: The secondary images and captions (adjustable straps, bust support, with bikini bottom) effectively communicate key features.

Overall, this is a well-executed ad that balances functionality and aesthetics to attract its target audience effectively.

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LINK TO TEMPLATE

TOP Landing pages convert over 10%

Why aren’t you converting?

1️⃣You have a dull or clunky in-page purchase process leading to drop-offs; tailored landing pages create a smoother, more engaging buying journey.

2️⃣Your broad messaging fails to resonate with potential customers; tailored landing pages ensure your content speaks directly to a specific audience.

3️⃣Complicated navigation frustrates visitors, leading to drop-offs; landing pages streamline the journey from ad click to purchase.

4️⃣Directing traffic to a homepage weakens ad effectiveness; landing pages align closely with ad messaging, enhancing user intent.

5️⃣Poor mobile design frustrates users and increases bounce rates; optimised landing pages ensure seamless browsing and higher conversions on mobile devices.

A landing page isn’t just a page, it’s a sales funnel in disguise. It needs to be designed to match the energy and intent of your ads while making the purchase process as frictionless as possible.

How to scale ads efficiently?

So, here’s the answer that you need to know about.

1 – You need creative volume

I’ve been launching 100+ ads per week for a brand 50k or above to make it work.

2 – You need creative diversity

I’ve been expanding my audience with diverse set of creatives such as ugly, billboard, benefit points, press screenshot and many more different types of formats.

3 – You need emotional detachment

Some of you might be laughing but as marketers, we think of ourselves as geniuses and get attached to an idea or ad. Stop doing that.

Volume + diversity is only achievable at scale with good creative templates.

Don’t make your designers work extra.

From Aazar

MEMES

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