Friday Marketing Updates

Good morning. We made it to Friday

Slow rest over weekend and full speed into final stretch of December

Next 2 weeks will be pivotal for performance

—Matej Dolenec

What is Happening In the DTC World?

Table of Contents

• Open AI Ads?

• AG1 enters vending machines?

• The Winner Isn’t—Behold the Power of Small, DTC Brands

• How DTC Brands Can Prepare for a Record-Setting Holiday Season

• Closing Thoughts

Open AI Ads?

Source & Date: PYMTNS, Dec 2, 2024

Will OpenAI combine advertising with its artificial intelligence (AI) offerings?

The company is considering it as it searches for new revenue streams, Chief Financial Officer Sarah Friar told the Financial Times (FT) in an interview published Monday (Dec. 2).

Friar said the tech startup is considering an advertising model, adding that its goal for ads was to be “thoughtful about when and where we implement them.”

“I can see ads blending in nicely with how the platform works today,” Halpert said, noting that ads could appear alongside source documents in Perplexity’s interface, while also warning of potential difficulties.

“The primary challenge will likely be ensuring users can clearly distinguish between ads and legitimate sources, maintaining the integrity of the search experience,” she said.

What are your thoughts on this?

AG1 enters vending machines?

The Winner Isn’t—Behold the Power of Small, DTC Brands

Source & Date: Yahoo Finance, Dec 4, 2024

The biggest exits in DTC are increasingly reserved for a small percentage of brands. While larger, established brands attract attention through bidding wars and lucrative offers, smaller, independent DTC brands can still thrive using distributed earnings.

These brands focus on profitability over aggressive growth and strategic acquisitions.

The shift is evident: the winner-takes-all approach may dominate the exit strategy, but it’s not the only path for success. This piece highlights how DTC brands can sustain long-term growth through smarter, more sustainable business models that don't rely on acquisition.

How DTC Brands Can Prepare for a Record-Setting Holiday Season

Source & Date: Triple Whale, December 2024

The upcoming Christmas period 2024 is shaping up to be a pivotal period for Direct-to-Consumer (DTC) brands, with e-commerce trends evolving rapidly.

As we move into the year's final month, DTC businesses need to leverage data-driven insights to maximize sales, optimize marketing campaigns, and strengthen customer relationships. Key strategies for success include personalized marketing, the use of AI-powered tools, and capitalizing on new trends like the rise of mobile-first shopping and sustainability-driven consumer behavior.

It is important to recognize there will be more GIFTING and brands should use gifting angles in the ads!

Closing thoughts

Lets hold on for two more days

Matej