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Table of Contents

• #1 DIP

• #2 True Classic

• Marketing News

  • AI TOOLS IN VIDEO CREATION

  • Ads Tip

  • Scale your brand

#1 DIP

This ad positions Dip as the eco-conscious, cost-effective alternative to “Big Laundry” with a simple yet impactful comparison chart. Here’s an analysis:

Why it Works:

1. Clear Contrast: The “vs.” format directly pits Dip against the competition, visually showing superiority in key areas like eco-friendliness, vegan credentials, and price per wash.

2. Value Emphasis: The lower price per wash (£0.22 vs. £0.33) stands out with visual reinforcement (highlighted oval and sparkles), reinforcing affordability.

3. Eco-Focused Messaging: Features like “No Harsh Chemicals,” “Biodegradable,” and “Plastic-Free Packaging” appeal to environmentally conscious consumers.

4. Luxury Feel: The addition of “Luxury Fragrance” aligns Dip with premium-quality products despite its lower cost.

5. Action-Oriented CTA: “Shop Washing Sheets” invites immediate action, paired with product visuals to increase click-through rates.

Suggestions to Optimize:

Add social proof, like customer testimonials or star ratings, to boost trust.

Include a limited-time offer or discount for urgency.

Highlight the product’s unique feature, like how easy it is to use or store, with a quick visual demo

Upgrade and get ad templates

#2 True Classic

This ad uses a popular meme format (“expanding brain”) to cleverly guide users through a value progression:

1️⃣ “Overpaying for premium tees” - Calls out a pain point many potential customers might relate to, especially those who shop for higher-quality clothing.

2️⃣ “Shopping at True Classic” - Introduces the brand as the solution, implying it offers premium-quality tees without overpaying.

3️⃣ “Finding their sale page and getting up to 50% off select packs” - Adds a sense of discovery and urgency, making the deal even more compelling and encouraging action.

Why it Works:

Relatable Humor: Leverages a universally recognized meme format to capture attention and make the brand seem approachable.

Clear Value Proposition: Highlights savings (50% off select packs) while maintaining the focus on premium quality.

Shareable: Its meme-style design increases the likelihood that users will engage and share it, boosting organic reach

How to use the templates?

1. Duplicate the file on Canva (click on make a copy option)

2. Take the first page (the ad) for reference to edit the second page.

3. Adjust colors, text, images, and font as per your requirements

AI TOOLS IN VIDEO CREATION

Most people don't understand what's possible with AI ad creative today.

And it's getting better every single day.

Almost every part of the creative process can be improved, and here are some of the ways we're using it daily:

→ Claude by Anthropic for creative strategy + writing briefs
→ Runway for statics
→ Midjourney + motion effects for custom B-roll
→ ElevenLabs for AI voiceovers
→ Submagic for automatic text overlays using
→ Arcads AI for AI UGC
→ TypingMind for AI creative strategist bots

This streamlines the entire creative workflow and allows you to test more.

A lot more.

And more tests = more learnings = more winners.

If you are not using any of these AI tools already, you should have started yesterday.

Full post from Evan

Ads Tip

Your job isn’t to nail the perfect CPA or ROAS on every single ad, ad set, or campaign.

The real goal? To boost your overall performance and scale your efforts smartly.

Here’s why focusing only on hitting those ideal numbers might not always be the best approach:

Sometimes, ads with a higher cost can actually benefit your overall campaign.

They might reach a broader or different segment of your target audience, effectively reducing costs in other areas of your campaign.

These ads can introduce more potential customers to your funnel, helping to balance out and even improve your overall metrics.

Think about this: Your campaign is a team, and every ad plays a role. While it’s great when every player is a star, sometimes you need those role players who set the stage for others to succeed.

So, instead of micro-managing each ad for perfect metrics, focus on how they contribute to your overall campaign health.

By understanding the bigger picture, you can make smarter decisions that enhance performance across the board, not just in isolated spots.

So, optimize for overall campaign success. This broader focus can lead to discovering more valuable insights and strategies, which in turn can lead to more effective and scalable ad performance.

Want to scale your brand?

When you are ready click here to schedule a FREE PAID ADS AUDIT

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