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Table of Contents

• Women’s health

• Pet Lab Co

• Marketing News

  • Selling subscriptions? Here's a quick checklist:

  • 🚨 Harsh eCommerce reality check: 🚨

  • 14 Hooks You can Use In your ads

  • Scale your brand

Women’s health

This ad presents a cellulite-removing device as the “#1 Most Effective” option in 2023, as featured in Women’s Health.

It pairs this claim with a side-by-side “before and after” image, illustrating visible improvement in skin smoothness.

The content is designed to leverage authority by referencing a well-known publication and create trust through a clear transformation.

This visual appeal and authoritative endorsement aim to attract health-conscious individuals seeking tangible results for cellulite reduction.

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Clyde’S

This ad highlights the superior benefits of Clyde’s Leather Recolor Balm compared to generic alternatives.

It emphasizes Clyde’s comprehensive 4-step process, long-lasting restoration, natural finish, and cost-effective kit with a satisfaction guarantee.

In contrast, “Other Brands” are depicted as offering incomplete solutions, temporary touch-ups, greasy residue, expensive add-ons, and no return policy.

The ad effectively uses a clean side-by-side comparison to showcase the reliability and value of Clyde’s product, appealing to practical and quality-focused consumers.

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Selling subscriptions? Here's a quick checklist:

highlight the frequency of delivery

• cancel or pause anytime (zero friction)

• subscriber benefits

• price savings (or cost per day)

• reiterate why subscribe (best results after 60 days of use)

• free shipping with subscription? free gifts?

• money back guarantee

🚨 Harsh eCommerce reality check: 🚨

If your Meta ads aren’t scaling your brand, it’s not the algorithm—it’s your business.

Here are the 5 likely culprits:

1️⃣ Your product positioning isn’t resonating. If your audience doesn’t “get it,” your ads won’t save it.

2️⃣ Your creative is sh*t. Boring, forgettable content that doesn't connect to core psychology of why people buy.

3️⃣ Your account structure is inefficient. Bad data flow = wasted ad spend.

4️⃣ Your unit economics don’t work. Scaling unprofitable ads is a death spiral.

5️⃣ Your product just isn’t good enough.

Here’s the brutal truth: If it’s #5, you need to pivot fast.

The flip side: a great product will scale when you nail #1-4.

That’s why speed is everything. Dial in your messaging, creative, strategy, and numbers and figure out your bottleneck.

From Jessie Healy

14 Hooks You can Use In your ads

- Curiosity hooks: "I'll never do X again"

- Hack hooks: "Easy hack for (outcome)"

- Relatable hooks: "I don't eat a salad every day"

- Mystery hooks: "I wonder if this actually works"

- Outcome hooks: "I never thought I could stop…"

- Pain hooks: "Here’s why I was struggling with X"

- Scarcity hooks: "This keeps running out of stock"

- Solution hooks: "The # 1 secret for wrinkle-free neck"

- Benefit hooks: "The # 1 secret to wearing tight dresses"

- Pattern interrupt: "I've been doing X wrong my whole life"

- Alternative hooks: "I hated taking pills so I tried this instead"

- Controversy hooks: "Why are women in their 40s quitting Y"

- Problem hooks: "I was shocked how my skin looks now by just changing…"

- Feature hooks: "Look at this! The UV-C base sanitizes the brush overnight"

From: Salif

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