Good Morning Marketing World

Good morning. Monday Is here with a bang

Weekend was unusually quiet with not a lot of bombastic news and updates.

Lets dive into what has been happening

—Matej Dolenec

What is Happening In the DTC World?

Table of Contents

• Tiktok Ban

• Tiktok Ban Commentary

• Applovin Quick Start

• Fake Mistake Ads Tricks

• Closing Thoughts

Tiktok Ban

Source & Date:New Yor Times, Dec 6, 2024

The short-form video app lost a challenge to a law that will ban TikTok in the United States if its owner, ByteDance, does not sell to a non-Chinese company. It has pledged to appeal to the Supreme Court.

Concerns that the Chinese government could gain access to sensitive user data through the short-form video app TikTok, which is owned by the Chinese company ByteDance, have prompted the U.S. government to pass legislation banning the social media platform unless it is sold to a government-approved buyer.

President Biden signed into law legislation that gives ByteDance up to a year to divest from TikTok. The company lost its first legal effort to overturn the law on Dec. 6, when a panel of three federal judges unanimously rejected TikTok’s argument that the law violated the First Amendment. The company pledged to appeal the decision to the Supreme Court.

How will the ban work?

The mechanics of the ban take aim at app stores, like those operated by Apple and Google: If they distribute or update TikTok, the federal government could impose civil penalties on them. Internet hosting companies will also be barred from helping to distribute or maintain TikTok.

When will the ban take effect?

It could take effect as soon as Jan. 19. But if the Supreme Court hears TikTok’s eventual appeal, the justices could pause the law's implementation while they hear the case.

Will TikTok be removed from my phone?

Probably not.

The law would penalize internet service providers and app store companies like Apple and Google for distributing or updating TikTok on app stores. So the TikTok app would probably degrade over time, slowly becoming unusable.

Can Trump save TikTok?

Mr. Trump repeatedly signaled his support for the app on the campaign trail this year, marking an about-face from 2020, when he sought to block TikTok in the United States.

Surprising Fact

Though TikTok has long denied any wrongdoing, Forbes has reported on numerous concerns involving the company, including TikTok spying on journalists, tracking “sensitive” words, promoting Chinese propaganda criticizing U.S. politicians and mishandling user data.

TikTok has denied the allegations against it or blamed actions on individual bad actors within the company, though the court noted in its ruling Friday that the company has not denied “that it collects a substantial amount of data on its users” or “that it has ever manipulated content on the TikTok platform at the direction of the [Chinese government]

Tiktok Ban Commentary

Applovin Quick Start

If you wanna track AppLovin just like the great Sean

Here's a comprehensive guide with prebuilt templates to get it done.

Take 10-15 min to fully set up, or ping me and ask our team to do it for you.

Credits: Jeremiah Prummer

Fake Mistake Ads Tricks

See for yourself

Closing thoughts

Its going to be an interesting week

Matej