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Table of Contents

• Wellomon

• Armra

• OpenAI announces their new o3 and o3-mini models

• Creative Volume Yes or no?

• Your ads don't fatigue. There is no such thing as that.

• Closing thoughts

Wellomon

This ad effectively combines a subtle personal testimonial, visual appeal, and a clear call to action to persuade viewers to try Wellamoon Sleep Patches.

Personal Testimonial:The "DON'T USE THESE" note next to a pile of pills suggests that the person who wrote it has tried other sleep aids without success and found the Wellamoon patches to be effective.

The image of the Wellamoon Sleep Patches is clean and modern, with a focus on the key benefit: "Have a Great SLEEP."

"Promotes Restful Sleep," "With Melatonin," and "Easy Overnight Use" are all key benefits that resonate with potential customers.

The "DON'T USE THESE" note next to the pills suggests that the person who wrote it has finally found a solution to their sleep problems, implying that viewers should try the Wellamoon patches before wasting time on other ineffective products.

How do you implement this principle in your upcoming marketing campaigns? Grab the template below!

Get unique insights + step by step instructions how you can use it for your brand

Armra

This ad for "ARMRA Colostrum" effectively uses a personal testimonial to highlight the product's benefits: a stronger immune system, better sleep, and increased energy.

Personal Testimonial: Strength: Adds credibility and authenticity. People trust real experiences more than generic claims.

Clear Benefit Statement: Highlights what the product does for the consumer.

Sense of urgency: Motivates immediate action and prevents procrastination.

Why This Approach Works for Brands:

• Builds trust: Personal testimonials and clear benefits build credibility and trust with potential customers.

• Focuses on value: Highlighting the positive outcomes for the consumer emphasizes the value of the product.

• Encourages action: Visual appeal and a sense of urgency motivate viewers to take the next step (e.g., purchase).

How do you implement this principle in your upcoming marketing campaigns? Grab the template below!

How To Gain More Margin In Ecom

If you’re a low SKU or multi-pack product store set it up like this:

Per product push them to the next logical upgrade depending on the current size and quantity they have in their cart.

Full Post + Image From Nick

Creative Volume Yes or no?

Creative volume is often touted as the key to success in 2025, but that’s a mistake. The real priority is understanding why this approach fails.

While you can create a system that thrives on massive creative output—using AI and offshore resources for cheap, high-volume content—this doesn’t meet consumer needs. Advertising has always been about quality, not quantity. The algorithm cares about engagement and purchases, not how cheap your ads are.

To scale, you must win two contests:

1. Create ads that perform well in your system.

2. Ensure those ads perform better than competitors’ ads from other systems.

Quantity can win the first but fails in the second. More creativity doesn’t always lead to better results—it can plateau, leading to wasted spending and less effectiveness.

Full Post

Your ads don't fatigue. There is no such thing as that.

What does happen tho is they stop resonating with people...

Your ad hit its TAM of people and stopped to perform

Take a look at your winning ads and check what kind of concept they are.

There is a high chance that the higher-spending one has Problems, outcomes, and an overall flow that is much more relevant to a bigger pool of people.

The ads that have the highest adressable TAM have the highest scaling potential and don't drop in performance as hard.

Doing a niche concept will usually have a steep upscale in performance and gradual downtrend.

Want to scale your brand?

🤩 Full access to 10 winning DTC ads weekly (50+ monthly)

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🥹 Breakdown of why ads are working

💰 100+ Creative SOP ( used by TOP BRANDS )

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