Good Morning

Table of Contents

• Marketing News

  • What the

  • THE GPT Renaissance

  • 5 golden rules of Meta ads I live by.

  • Creative production is getting cheaper. Relevance is getting harder.

  • Google doesn’t reward the highest bidder. It rewards:

  • Scale your brand

What the

Yeah the new 4o Image update was insane

BUT.

AI won't save your Ecom brand if your marketing fundamentals are weak

If you don't know how to make winning ads you'll just be making more sh*t ads, now with AI

Think of it this way:

AI advancements are like giving everyone a faster car.

It doesn't make them a better driver.

If you don't know the destination (your customer's needs) or how to navigate (marketing principles), you'll just crash faster

The ultimate competitive advantage is, and always will be, DEEP customer understanding.

It’s not enough to get AI to spit out "customer personas" or "market research."

You need to get inside your customer's head.

Think like them.

Feel their problems.

Understand them better than they understand themselves.

This is how you make your generic product one of one - bespoke to that persona's exact problems.

AI can be an incredible amplifier for this understanding. Use it to:

- Analyze customer feedback at scale.

- Identify patterns in behaviour you might miss.

- Generate starting points for copy and creatives, which YOU then refine with genuine customer insight.

But don't mistake the tool for the skill.

The skill is empathy.

The skill is strategic thinking.

The skill is knowing your customer.

The more you master understanding who you're selling to, the more effectively you can wield these powerful AI tools.

Anything less is just polishing a weak offer with fancy tech.

Ai will weed out those who are not prepared and those with bad fundamentals

Make it a priority to work on both

Tis the way of the Chad scaler

THE GPT Renaissance

PT 4o made this in 30 seconds...

1 good reference image of static

1 good reference image of product

- Headline given

- 3 benefits given

A mid journey prompt reformated with Claude

Whalah...

5 golden rules of Meta ads I live by.

Hint: They have nothing to do with structure.

Never turn off top ads.

Never edit ads with history.

Never fragment engagement.

Never formulize your approach.

Never lose focus of the halo effect.

Nothing fancy.

Just fundamentals.

Creative production is getting cheaper. Relevance is getting harder.

Like every other marketer on LinkedIn today, I’ve been playing with the new ChatGPT-4o update and using it to create... quality... um... severance...um...ads...?

It’s fast. It’s smart. And it will continue to improve. It makes the cost of creative production feel dangerously close to zero.

This is the landscape we're in now though - where the value isn’t just in how MUCH you produce, but what you actually choose to make.

I've been having this conversation with many marketers in the paid creative space - the edge for modern creative teams isn’t just pure execution anymore. It’s taste, and it's insight.

That’s a big part of what we’re focused on at MagicBrief this year: helping creative teams surface high-signal creative insights automatically, and feed them back in the most actionable, accurate way possible to be executed quickly.

Insight x Speed x Taste = a dangerous AF marketing team 🥵

Google doesn’t reward the highest bidder. It rewards:

1️⃣ Landing page relevance

2️⃣ Quality Score

3️⃣ User experience

Your $10 CPC could be someone else’s $5 CPC.

Here’s how I cut CPCs by 30%+ without touching bids:

 ✅ Fix slow-loading pages (Google punishes slow sites)

 ✅ Match ad copy to search intent (higher CTR = lower costs)

 ✅ Use SKAGs or tight ad groups (better Quality Score)

Outsmart the system instead of outspending competitors.

Want to scale your brand?

When you are ready click here to schedule a FREE PAID ADS AUDIT

Matej