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Marketing News
11 harsh LinkedIn lessons
From posting on here for 365 days:
1) Followers don't equal $
↳ Don't let the gurus fool you
2) Give away the solution, sell the implementation
↳ Don't fear giving away it all, people will want to work with experts
3) You can’t half ass it to make it work
↳ Hours and hours for months on end is the entry ticket
4) Your content will suck unless
↳ You understand your audience
5) The earlier you start building your brand, the better
↳ The best time to start was 10 years ago, the second best time is today
6) Likes ain't $$$
↳ Focus on providing the most value, not on trying to get the most likes
7) Your branding doesn't mean sh*it
↳ If there's no one viewing your profile
8) Consistency is key
↳ You need to show up every day for years on end
9) If it was easy to have, everyone would have one
↳ What makes a personal brand valuable is that they are inherently hard to build
10) Go multi-platform with your content
↳ Each platform plays a specific role in your funnel
11) Become a person worth listening to
↳ People will only follow you if you are a person worth following
Top Creative Test
"Some of the top DTC brands we work with are creating 50-70 new ads weekly on Meta platforms alone," says Gil.
So...
How do you feed the beast that is Meta?
📌 Run EMOTION A/Z tests
Remix your top performing creative with EMOTION.
Take your best ad and flip these 3 things:
1. Emotion you target
2. Tone of copy to match that emotion
3. The visual style to reflect that energy
AKA, turn your moody morpheus into full pink Barbie.
From dark / moody to bright and fun.
"Ughh GPT, what is this?"
I've been hearing A LOT about AI ad tools.
There's a ton of potential, for sure.
BUT...
📌 FRIENDLY REMINDER:
Creative is your # 1 advantage.
The latest Meta research confirms this:
"56% of all outcomes are attributable solely to creative."
Creative. Matters. MOST.
Sure, AI can make you some ads.
BUT...
Will they really stand out in the feed?
Will they understand niche culture?
Will they speak to your audience?
✍️ My 0.02 for you:
Invest in Creative Strategists.
Bring your Data + Creative together.
THAT is how your brand will win long term.
I see many brands are stuck at 7 to 8 figures because they're cheap.
They run everything internally, minimize testing, and cut corners on everything from media buyer comp to testing new creatives.
They're also missing out on the birds eye view and intel that comes with working with a partner that oversees a ton of spend across multiple categories.
It might surprise you but a lot of 9 to 10 figure brands doing 10x the revenue do the opposite, they:
- Use top agencies
- Partner with huge names
- Invest in distribution
Being too "lean" can kill your ability to scale.
How to build an AI Creative Strategist that 100x's your brain power.
You need these 4 inputs:
1. Brand DNA
- Brand guidelines
- Tone of voice
- Customer personas
- Messaging hierarchy
2. Creative Strategy Training
- Hook writing
- Script writing
- Creative frameworks
- Persuasion psychology
3. Historical Ad Performance
- Meta account data
- Audience insights
- Winning creative performance
- Failed ad metrics
4. Computer Vision
- Creative pattern recognition
- Visual element mapping
- Gap identification
- Creative differentiation
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