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Hot take that really shouldn’t be
Those "Tired of struggling with X?" headlines have been pushed by countless agencies and media buyers for YEARS.
This is the laziest form of copywriting and the reason your ads are being ignored.
Copy paste headlines are a massive red flag that you don't understand your audience.
Media buyers find a template that worked once, then use it across every client and niche:
"Struggling with acne?" "Tired of back pain?" "Fed up with slow metabolism?"
Your audience spots these from a mile away and immediately knows it's an ad.
The biggest problem isn't even that these hooks are overused.
It's that this isn't the language your audience actually speaks.
This is "marketing performance stuff" that doesn't reflect how real people describe their problems.
The solution is simpler than you think.
Always go back to your customers.
Analyze reviews, customer feedback, and support conversations.
Find REAL LIFE quotes from your audience that capture authentic reactions to your product.
For a premium T-shirt brand, we found this gem in customer feedback:
"I went out once and now I have a dress code because I look so good in this T-shirt and my wife is jealous of other women hitting on me"
That's a hook no lazy marketer would ever write and it works because it's authentic.
Stop relying on those copy paste headlines that every other marketer is using.
I think Jacob might be onto something with this take on question hooks.
Those "Tired of struggling with X?" headlines have been pushed by countless agencies and media buyers for YEARS.
This is the laziest form of copywriting and the reason your ads are being ignored.
Copy
— Anze Markovic | Performance Creative (@anzedetn)
3:29 PM • Mar 22, 2025
The 3PLs that can predict demand will print money.
The rest will be obsolete.
Fulfillment has always been reactive.
Brands send inventory, orders come in, and warehouses scramble to ship as fast as possible.
But that model is already outdated.
The next wave of winning 3PLs won’t just fulfill orders.
They’ll predict demand, optimize inventory before trends shift, and cut shipping costs before they spike.
Right now, most brands struggle with inventory planning.
Some overstock slow-moving SKUs, tying up cash, while others run out of bestsellers at the worst possible time.
The data to fix this problem has always existed, but most 3PLs haven’t used it.
That’s changing fast.
The smartest 3PLs are investing in predictive analytics using AI and historical trends to help brands place inventory exactly where demand will be before it happens.
Instead of waiting for out-of-stocks, they’ll proactively allocate inventory across warehouses to prevent shortages.
But here’s where most brands push back: stock transfers sound expensive.
Nobody wants to pay for unnecessary LTL shipments just to shuffle inventory between warehouses like FBA does.
And they shouldn’t.
The real move isn’t constant stock transfers.
It’s getting placement right the first time.
Instead of loading up a single warehouse and praying for balanced demand, the best 3PLs use predictive data to slightly adjust where inventory lands upfront.
This prevents the need for split shipments, reduces express shipping, and ensures that brands always stay in stock without overpaying for last-minute logistics fixes.
Is it perfect? No.
There will always be tradeoffs.
But in most cases, paying slightly more for strategic LTL replenishments upfront is far cheaper than constantly split-shipping orders or paying for express shipping to make up for stockouts.
The brands that win in aren’t the ones with the cheapest rates or fastest SLAs (although those obviously help)
They’re the ones that move inventory proactively, avoid stockouts, and keep fulfillment costs predictable.
People like predictable.
Brands that treat inventory allocation as an afterthought will bleed cash.
The ones that optimize where stock lands upfront will dominate.
Your Creative Isn’t the Problem—Your Tracking Is.
I talk with 7 & 8-figure brand owners every week, and they all do the same thing:
Drop hundreds of ads into their Meta account…
No naming convention.
No structure.
No system.
And then they wonder why nothing scales.
If you can’t track your angles, themes, or messaging—
You have no idea what’s working.
You have no idea what to scale.
You have no idea what to build next.
Here’s how we run creative testing at scale (and actually extract learnings):
1️⃣ Every Creative Has a Job
We track creatives across 3 core buckets:
• Theme – What’s the high-level idea? (e.g., Social Proof, Education, Product Benefit)
• Angle – What pain, desire, or objection are we hitting?
• Persona – Who are we actually talking to?
This structure gives us historical data across hundreds of ads—not just what’s live this week.
2️⃣ Naming Conventions Matter
You’ll never scale a brand at $50K+/month if your ads are named “Creative V2” or “New Jan Video.”
We include:
• Hook
• Format
• Angle
• Launch Date
All in the ad name—so we can pull trends instantly and know what’s moving the needle.
3️⃣ Weekly Creative Reviews
Every week, we review testing performance:
• Thumbstop % – Is the hook doing its job?
• Hold Rate – Are they watching?
• CTR – Are they clicking?
• CPA – Are they buying?
When a creative hits benchmarks across those 4 levers—we scale it.
When it doesn’t? Cut or iterate fast.
Bottom line?
Scaling isn’t about how many ads you launch.
The jump from 7 to 8-figures is easier than the startup phase.
Yet many health brands get stuck.
The best ways to level up?
1. SCALE WHAT'S WORKING
"Whatever got you here won't get you there" holds truth.
But I've seen leaders get frustrated when growth slows and they ditch the main factor for their success so far.
Stagnation is a sign evolution is needed in other areas.
No need to pivot 180 though.
If you're good at SEO, keep at it. If you're good at social media, keep at it.
2. BRAND AUTHORITY
Become the best in your niche. Or, if competition is fierce, become known for doing one thing better than anyone else in your niche.
Media/content, PR, and awards all make a stronger brand.
3. STRATEGIC PARTNERSHIPS
There are a few ways to go about this, depending on the niche.
- B2B corporate deals
- Health influencer collabs
- Affiliate & referral programs
The right partnerships can end up being the best thing for your business long-term.
4. RETENTION
In the last five years, there's been a lot more focus on retention.
It's no wonder. Customers are now more expensive to acquire.
Loyalty programs, premium content, and nurture sequences can all improve LTV.
5. OFFER EXPANSION
This doesn't mean you need to build a whole new product or service.
Offering varied packages of your core product is less risky.
People like novelty and respond well to offers with different levels of access and detail.
6. COMMUNITY
Online communities are hot right now.
investing in a platform like Skool can make sense, but there are easier ways to do this:
- The founder/CEO builds a following on social media
- Encourages followers to join their email list
- Sends regular emails to their subscribers
- Gives them aligned offers and deals
Easier said than done to do all of this.