How To Make Advertorials in 30 min

Marketing Herald #42

Author

Matej Dolenec
March 03, 2025

Good Morning

Marketing News

Best Way to Increase Your eCommerce ROAS — Even with Low Margins

Honestly, this is an obvious step that most founders overlook.

Last month, I consulted 8 different eCommerce brands per week — most of them either brand-new or just starting with Paid Ads.

The common struggle?

They couldn’t achieve good ROAS — even with unique, high-potential products.

So, how did I help them?

First, their real issue wasn’t just ad performance — it started with unit economics.

(I should probably write a separate post on this, but let’s keep it simple.)

Many of these brands wouldn’t be profitable even with the highest possible CTR and conversion rates — their costs were too high compared to their product price.

So, what’s the solution?

Raise prices?

Not the best idea — especially early on when you need to stay competitive.

Instead, increase your AOV (Average Order Value).

🔹 If your product sells for $35, and the best CPA you can achieve is $20 — you’re limiting yourself by selling just one unit.

Create a solution, not just a product.

Bundle it. Offer 2, 3, or even 5 units at a time.

This one move can instantly boost your revenue and ad efficiency.

Great marketing doesn't feel like marketing.

And to do great marketing, you have to be willing to play the long game.

You have to expect that someone might follow you for months before visiting your website.

That they might read your newsletter for a year before becoming a customer.

That they might share your posts 10 times before buying anything.

Stay the course. Here's what impatient marketers get wrong:

• They think building trust takes too long
• They get anxious when content doesn't drive immediate clicks
• They switch tactics before momentum builds

The "slow" path is more sustainable. Because when someone finally does convert, they're not just a customer. They're an advocate.

Stop rushing the relationship. Start playing the long game.

Here's 4 very cool story format static ads

01: Waterdrop - I've just come across with this brand, and that headline hooked me instantly, showing familiar things in an unfamiliar format = attention caught

02: Clevr Blends - So smoothing, so calming. Perfectly gives the vibes that this delicious drinks helps your sleep quality. Very good social proof usage

03: hims - Minimalistic and very easy to understand way to showcase the customer journey and showing the promises visually instead of just saying it. Builds trust insanely. Very much liked.

04: Hexclad - The perfect Us vs Them doesn't exi... Minimalistic, visual gives across a main value proposition and destroy a pain point without reading any unnecessary words. (Remember visuals get propessed by the brain 60.000x faster then text)

develop 3-5 customer personas

And for each persona, take note of their:

→ Desires

→ Fears & Pain Points

→ Triggers/Purchase Prompts

→ Failed Solutions

→ Core Beliefs

→ Objections

This will help you understand customers on a deeper level

How to build ecom advertorials that print 6 figs in under 30 minutes

Go to keyword planner on google and identify research phase traffic

Go to httrack and download a competitors winning page, then reformat it

For the copy use Claude - tell it to hit psychological triggers for problem aware traffic

In the prompt, tell it to pack it with the keywords you want to target to make the page insane relevant

More Relevance = lower cpc (talking pennies)

Build search campaign and run it...

Want to scale your brand?

When you are ready click here to schedule a FREE PAID ADS AUDIT

Matej

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