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Table of Contents

• #1 Better Me

• #2 Mugsy

• Marketing News

  • Your ad scripts don’t resonate.

  • 🚨Your ad was dead on arrival

  • How To Spot GPT COPY

  • MEMES

  • Scale your brand

#1 Better Me

This ad targets individuals questioning their role in relationship challenges, encouraging self-reflection through an interactive test.

Creative Structure and Copy:

The headline poses a direct, emotionally charged question, “Am I the problem in our relationships?” Dialogue between two cartoon characters illustrates common relationship struggles, making it relatable. The “Take Test” button provides a clear and engaging call-to-action.

Why It Works:

The ad taps into self-doubt and curiosity, compelling users to reflect. The visuals simplify complex emotions, and the test offers a solution, making it approachable and actionable.

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#2 Mugsy

This ad promotes Mugsy jeans by emphasizing comfort, claiming they feel like sweatpants while retaining a stylish look.

Creative Structure and Copy:

The headline is bold and benefit-driven, directly addressing the USP. The visual of the model pulling the jeans highlights flexibility and comfort, supported by a range of colors at the bottom. The “Mugsy” logo ensures brand recognition without overpowering the message.

Why It Works:

The ad is clear, relatable, and focused on a universal desire for comfort. It visually supports its claim, making the product appeal to both practical and style-conscious buyers.

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Your ad scripts don’t resonate.

The best ad scripts don’t sound like ads. They sound like real people sharing real experiences.

Here’s the difference between brand-speak and authentic messaging 👇

❌ Inauthentic Script:

“Our fragrance will make you irresistible. Compliments will come from everywhere.”

“We prioritise quality and use ingredients that target spots and blemishes.”

What’s wrong?

It’s generic.

It’s vague.

It sounds like a brand talking at the customer, not to them.

✅ Authentic Script:

“Whenever I wear this, I get compliments left, right, and centre.”

“I tried so many fragrances, but this one is top of my list.”

“This cleared up my spots in 2 days – I couldn’t believe it.”

What works?

-It’s real language customers actually use. (taken directly from Reddit)

-It’s specific – real experiences and outcomes.

-It feels like a recommendation from a friend, not a sales pitch.

Real customers write the best ad scripts.

Your job? Find their words, use them, and make your product the hero of the story.

LINK below

🚨Your ad was dead on arrival

Here's why:

1) You had bad lighting. Lighting is one of the biggest make or breaks for a great ad. Don't bother launching your ad if the lighting is bad!

2) Your ad listed out features instead of focusing on a problem/solution narrative. No one cares about product features! They will go to your website to get the specs.

3) Your ad was too long. Focus on the key message in 30 seconds or less, and get rid of the rest. No one wants to sit through a speech.

From Savannah Sanchez

How To Spot GPT COPY

Here are some common phrases you'll see in their copy:

• 👉 Oh-so-[BLANK] (i.e. oh-so-delicious)

• 👉 It's not just [BLANK]; it's [METAPHOR]

• 👉 Ready to...?

• 👉 Infused

• 👉 Delight

• 👉 Curate

• 👉 Elevate

• 👉 Unlock

• 👉 Ever-changing

If you're hiring a copywriter, check to see if their copy has any of these phrases or words.

From Matthew

MEMES

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