I want ads and then more ads

Author

Matej Dolenec
December 18, 2024

Good morning. Happy Wednesday

We got some nice ads + news today.

Putting bigger focus to ads today

—Matej Dolenec

What is Happening In the DTC World?

Cool Static Ads From The Week

Here are some cool and unique static ads I have seen this week

Ad Dissection #1

Ad from

Personas targeted

Primarily women aged 20–45 focused on fitness, weight loss, and beauty.

Paint points

  • Struggles with weight loss.

  • Desire for multitasking products (health + beauty in one).

  • Preference for credible, real-life results over exaggerated claims.

CREATIVE

The handwritten sign, “I LOST 15KG IN 8 WEEKS,” adds a raw, relatable, and trustworthy testimonial, making it feel user-generated.

COPY

“I LOST 15KG IN 8 WEEKS” is simple, bold, and impactful. It directly addresses pain points (weight loss struggles) while highlighting quick results.

Why it works

  1. Authenticity: User-generated feel with the handwritten message makes it relatable.

  2. Results-Focused: A clear and measurable transformation (15kg in 8 weeks) grabs attention.

  3. Visual Harmony: Soft pastel tones and clean visuals align with the wellness and beauty industry.

  4. Value Proposition: The product benefits (weight management + beauty perks) are clearly communicated.

Ad Dissection #2

Another ad from Collagen Co

Personas targeted

  • Women aged 20-45, focused on beauty, skincare, and wellness.

  • Health-conscious women looking for results-driven, enjoyable products.

CREATIVE

Top Focus: Bold text “skin fast!” grabs immediate attention with contrast (white + pink bolding).

Middle Focus: The product packaging and refreshing beverage are center-stage, highlighting ease of use and flavor.

Bottom Focus: Clear callout “15 grams Collagen per serve” ensures the benefit is unmistakable.

COPY

“Clear, hydrated, glowing skin fast!” is bold, straightforward, and solves a key desire quickly — achieving beautiful skin. The emphasis on “fast” adds urgency and appeal.

Boosting Ecommerce Success with Email Marketing Analytics

Source & Date: Business.com, Dec 11, 2024

Email marketing remains a cornerstone of ecommerce success, but its effectiveness depends on data-driven decision-making powered by analytics.

According to Business.com, key metrics like open rates, click-through rates (CTR), and conversion rates help marketers evaluate the success of campaigns and optimize future email strategies. Advanced metrics like bounce rates, unsubscribe rates, and customer lifetime value (LTV) offer deeper insights into campaign health and customer behavior. The article highlights that real-time data and segmentation-driven campaigns are essential for boosting ROI, ensuring emails reach the right customers at the right time with personalized offers.

Mastering Ecommerce Profitability: The Power of Data-Driven Marketing

Source & Date: Ecommerce Germany, Dec 15 2024

From Ashin Melvani ( see more below )

Profitability in ecommerce isn’t about marketing hacks—it’s about mastering the numbers. As Taylor Holiday put it, “Profitability is a math problem, not a magic trick.” This rings especially true when managing a diverse SKU catalog, where accurate product data can make or break campaign performance. According to Ecommerce Germany, detailed product data like COGS, shipping costs, and dimensions are critical for profitable ecommerce operations. By pairing precise product-level insights with performance marketing strategies like optimized ad bidding and calculated CAC targets, brands can avoid costly overspending and boost long-term profitability.

Cost Cap Saved Our Q4

We launched a new collection during Holiday season. I had 0 clue how it would perform. Without cost cap, I would've spent 95% less - I had zero clue how much our new collection would be loved. Cost Cap was the fuel to our creatives, offer, and product

Closing thoughts

Let me know what you would like to see more in coming editions

Matej