Marketing Herald: 20. December Special

Good morning. Happy Friday

We got some nice ads + news today.

Putting bigger focus to ads today

—Matej Dolenec

What is Happening In the DTC World?

Table of Contents

• Cool Static Ads From The Week

• Ad Dissection #1

• Ad Dissection #2

• Boosting Ecommerce Success with Email Marketing Analytics

• Instagram Ads to Dominate Meta’s Ad Revenue

• Instagram Ads to Dominate Meta’s Ad Revenue

• Closing thoughts

Cool Static Ads From The Week

Here are some cool and unique static ads I have seen this week

Ad Dissection #1

Ad from Ryze

Personas targeted

Those seeking functional foods and alternatives to traditional coffee to improve their overall wellness.

Pain points

• People experiencing stress, anxiety,

• Digestive issues, or a desire for natural remedies.

CREATIVE

The ad pairs common health concerns (e.g., jitters, brain fog) with a visual representation of the solutions (specific mushrooms) and their associated benefits. The clear arrows create an intuitive flow from problem to solution.

COPY

“The Future of Coffee”

The headline is aspirational, grabbing attention by suggesting innovation and improvement in an everyday habit like coffee drinking.

What Works Well:

Clear Problem-Solution Framework:

Connects consumer pain points to specific benefits, making the product’s value proposition instantly relatable.

Emotional and Functional Appeal:

Combines emotional triggers (health concerns) with functional benefits (natural solutions).

Authority and Innovation:

The use of “future” positions Ryze as an innovative leader in the coffee space.

Potential Improvements:

• Add a Call-to-Action (CTA):

• Highlight Differentiation:

Ad Dissection #2

Another ad from Ryze

Those seeking functional foods and alternatives to traditional coffee to improve their overall wellness.

Paint points

• People experiencing stress, anxiety,

• Digestive issues, or a desire for natural remedies.

CREATIVE

Mushrooms are labeled with their benefits (e.g., “Cordyceps for stamina”), making the ad visually intuitive.

The coffee cup and packaging reinforce the product association.

COPY

Educational Hook:

“6 Superfoods You Need In Your Morning Coffee” directly engages viewers, offering value through knowledge.

Why It Works Well:

• Personal Relevance: Directly addresses common coffee-related issues (jitters, brain fog, etc.) with practical, relatable solutions.

• Clear Benefits: Each superfood is paired with a distinct health advantage, making the product’s value tangible.

• Visual Simplicity: Clean design ensures the message is easy to process quickly.

• Authority: Uses educational tone, establishing trust and expertise.

• Lifestyle Fit: Appeals to daily coffee drinkers, seamlessly integrating into routines.

Meta Ads ROAS Boost with Catalog Ads

Source & Date: Performance Marketing World | Dec 18, 2024

Meta’s catalog ads helped Boden achieve a massive increase in return on ad spend (ROAS) during peak shopping season. By using personalized product recommendations, dynamic retargeting, and real-time inventory updates, Boden’s creative strategy aligned perfectly with its ad account settings, driving scalable results. The success highlights how well-synchronized ad creative and ad account management can unlock high-performing campaigns.

Tips:

• Personalize Ads: Use catalog ads for dynamic product recommendations.

• Sync Inventory: Ensure product availability to avoid ad mismatches.

• Optimize Ad Sets: Regularly adjust campaigns based on performance metrics.

AppLovin’s Growing Influence in Ad Tech

Source & Date: Search Engine Land | Dec 18, 2024

AppLovin’s strategic moves are changing how marketers think about mobile advertising. This article covers expected shifts in paid search for 2025, emphasizing increased automation, real-time bidding, and mobile ad platform integration—areas where AppLovin excels. Marketers are urged to adopt AI-powered ad management systems to stay competitive in the evolving performance marketing landscape.

Tips:

• Embrace Automation: Use machine learning for campaign adjustments in real time.

• Optimize for Mobile: Ensure ad creatives are mobile-friendly and fast-loading.

Leverage AI Insights: Use predictive analytics to enhance targeting accuracy.

Instagram Ads to Dominate Meta’s Ad Revenue

Instagram is set to generate over half of Meta’s US ad revenue by 2025, thanks to its high-performing ad formats and creative-driven campaigns. With Instagram’s shopping integration, Stories ads, and Reels’ continued growth, marketers must rethink how they design and deliver ads. Prioritizing creative testing and leveraging short-form video ads can unlock significant revenue potential.

Tips:

Focus on Video Ads: Invest in Stories and Reels for better engagement.

Run A/B Tests: Test ad creatives continuously to identify top performers.

Use Shopping Features: Enable in-app purchases through Instagram Shop integrations.

Closing thoughts

Let me know what you would like to see more in coming editions

Matej