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Table of Contents

• Jack Archer

• Essence Vault

• Marketing News

  • OpenAI announces their new o3 and o3-mini models

  • Creative Volume Yes or no?

  • Closing thoughts

Jack Archer

This ad effectively positions the pants as a superior alternative to a popular competitor (Lululemon), leveraging social proof with a relatable testimonial

Relatable Hook: “Bro, these are better than my Lulu pants.” — instantly grabs attention with a casual, relatable vibe.

Strong Social Proof: A direct comparison to a well-loved brand makes the claim feel credible.

Visual Focus: Clear shots of the fit and style—looks comfy, tailored, and versatile.

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Essence Vault

This ad is genius because it simplifies the decision-making process:

Side-by-Side Comparison: The “This OR That” format visually emphasizes value, making it easy to compare the two options.

Strong Value Proposition: “Smells just like your favorites.”

Highlights affordability without compromise on quality.

“£26.95 vs. £240” Shows the massive cost difference clearly.

Only 2% of the cost is in the bottle” reframes the competitor as overpriced.

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Meta Community Notes

“Starting in the US, we are ending our third party fact-checking program and moving to a Community Notes model.

We will allow more speech by lifting restrictions on some topics that are part of mainstream discourse and focusing our enforcement on illegal and high-severity violations.

We will take a more personalized approach to political content, so that people who want to see more of it in their feeds can.”

Community Notes will be introduced in the US over the coming months, with ongoing improvements planned throughout the year. As part of this transition, the platform will phase out its fact-checking controls, discontinue the demotion of fact-checked content, and replace full-screen interstitial warnings with a more subtle label.

This new label will indicate the availability of additional information for those interested, providing a less obtrusive experience.

Seems like Community notes will be similar to the ones on Twitter ( X )

How To Make More Money From Email

Not resending your email campaigns is losing you $10,000s in EASY sales.

Just write a new set of subject lines & preview text.

And resend to everyone who didn't open it.

Everything else can remain the same.

Profit-led Marketing

Key Metrics:

1. Gross Profit (GP) = Sales - Cost of Delivery

2. Contribution Profit (CP) = Gross Profit - Marketing

3. Net Profit (NP) = Contribution Profit - Fixed Costs

4. Fixed Costs = OPEX, Admin, Insurance, etc.

Decision-Making Framework:

• If CP > Fixed Costs:

• Scale Marketing (5a)

• Keep scaling if it improves NP (5b)

• If CP < Fixed Costs:

• Cut Costs (Delivery, Marketing, Fixed Costs) (6a)

• Optimize Marketing to improve efficiency (6b)

Starting Benchmarks:

• 50%+ Gross Margin

• 30%+ Contribution Margin

• 15%+ Net Margin

🚩 Warning Signs:

• Low Gross Margin limits growth potential.

• Bloated OPEX eats into profitability.

• Inefficient Marketing fails to deliver returns.

Adjust accordingly to unlock sustainable, profitable growth.

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