Monday Surprise: Marketing Herald

Good morning. Happy Monday

We got the regulars today’s.

Let me know what specific things and section would you like to see more in coming days.

Is it more of a news approach or add dissection + performance updates

Just reply to the email

—Matej Dolenec

What is Happening In the DTC World?

Table of Contents

• Cool Static Ads From The Week

• Ad Dissection

• Global Outage Hits Social Media

• Holiday Shipping Delays Hit Ecommerce Businesses Hard

• Lawmakers Demand Apple & Google Remove TikTok f

• Closing thoughts

Cool Static Ads From The Week

Here are some cool and unique static ads I have seen this week

Ad Dissection

The ad targets users ready to self-reflect and take actionable steps to improve their habits.

Personas targeted

• Individuals Struggling with Procrastination

• Students & Professionals

CREATIVE

The abstract graphics visually represent the procrastination types, creating intrigue and uniqueness.

The categories—Dreamer, Mixed, Perfectionist, Overdoer, Worrier—offer clear and relatable archetypes, inviting users to identify their procrastination style.

Skills highlighted in green (e.g., Communication, Problem-solving, Spatial reasoning) connect procrastination to strengths, reframing the negative perception.

COPY

The headline is bold, emotionally impactful, and reframes procrastination as an emotional issue, not a moral failing. This draws in readers who feel misunderstood about their struggles

Global Outage Hits WhatsApp, Facebook, and Instagram, Disrupting Digital Advertising

Source & Date: BW Marketing World, December 14, 2024

Meta’s core platforms—WhatsApp, Facebook, and Instagram—recently experienced a global outage, causing service disruptions for millions of users and businesses worldwide. The outage affected messaging, social sharing, and most importantly, ad campaign performance for digital marketers relying on these platforms.

Advertisers reported ad delivery slowdowns, budget overspending, and campaign interruptions, forcing them to rethink their paid social strategies. While Meta restored services after several hours, performance marketers warned that such outages during the critical holiday shopping season could lead to major revenue losses for eCommerce and DTC brands.

Holiday Shipping Delays Hit Ecommerce Businesses Hard

Source & Date: KRCG TV, December 15, 2024

From Ashin Melvani ( see more below )

With the holiday season in full swing, businesses across the country are grappling with significant shipping delays. The increased package volume, combined with logistical bottlenecks, has strained major carriers like USPS, FedEx, and UPS. These challenges have left e-commerce brands struggling to fulfill orders on time, putting customer satisfaction at risk during the busiest shopping season of the year.

Shipping providers have cited staff shortages, operational overload, and unpredictable weather as the key drivers behind delayed deliveries. Many DTC brands are now forced to adapt by offering extended delivery timelines, increasing customer service efforts, and communicating delays transparently to maintain customer trust.

Lawmakers Demand Apple & Google Remove TikTok from App Stores by January 19

Source & Date: CNN, December 13, 2024

From Ashin Melvani ( see more below )

U.S. lawmakers have warned tech giants Apple and Google sternly, urging them to remove TikTok from their app stores by January 19, 2025, unless the platform meets strict national security standards. This move comes amid growing concerns about data privacy, surveillance risks, and potential foreign influence.

Closing thoughts

Let me know what you would like to see more in coming editions

Matej