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Table of Contents

• Marketing News

  • Your ads NEED to match your funnel.

  • NEW Meta Ads updates & features:

  • NEW Meta Ads updates & features:

  • 🚨 Meta’s CAPI has had a HUGE bug since Sunday.

  • Scale your brand

AD CREATIVE IN DTC

1. AI agents are already making our processes significantly more efficient. We’re building in Gumloop, N8n and Poppy. Pay attention to what Motion are building too. I think our industry is about to flip on its’ head. If you’re a creative strategist and you want to future-proof yourself, learn prompt engineering. The quality of an AI agent’s output is dictated by the quality of its’ prompts. Besides copywriting, prompting is the most important skill a creative strategist can learn today.

2. I’m seeing a lot of longer ads performing in ad accounts. A lot in the 2-3 minute range and some even 5-10 minutes. Many of these ads sit in the problem for minutes before even introducing the product. If you can agitate for that long and keep it relevant (which is easier for some products than others), do it. There’s no such thing as an ad that’s too long, just an ad thats too boring.

3. Deep Research is an incredible tool. It can pretty much conduct end-to-end research by looking at reviews, articles, forums, competitors, websites and more in minutes. Research is the hardest part of strategy, and Deep Research gets you 90% of the way there, so it is well worth the $200 subscription.

4. More brands and agencies should start conducting in person shoots. This is already a growing trend I’ve observed over the last 6 months. We’re now doing multiple shoots a month (low production, podcasts, street interviews, warehouse ads etc.). It’s less scalable than remote, but just a lot easier to make stuff that works when you’re on set with the talent.

5. Anyone who pushes the narrative of one ad format being better (e.g. podcasts, ugly ads, statics…) is likely trying to sell you something. I’m in 50 ad accounts - trust me, they all work when done right. Spend less time obsessing over format and more time obsessing over message.

6. Some of our best ad ideas have come from studying the organic feed. I can’t understate the importance of this point. The feed has moved past traditional “UGC”. We saw an organic TikTok blow up for another brand where they were packing customer orders. So we bought a pair of Meta Ray-Bans and got the warehouse to film some for us. We split tested a few different voiceovers and one became one of the brand’s top performers. This has happened multiple times.

7. Brands are starting to increase the number of creative partners in their account. We used to be the only external creative source in the majority of accounts - now it rarely happens at all. As an agency, it keeps you sharp and allows your clients to diversify their creative. As a brand, it allows you to do volume without building a huge internal team. If the end goal is Quality x Volume x Diversity, then a strong internal team + a handful of trusted creative partners is the way to get there.

What do you agree/disagree with here? Curious to get your thoughts!

New Ads Feature

When you create a lead ad in Meta Ads Manager, you can now enable the 'Chat with leads' feature to follow up with leads.

💡 Here's how it works:

When someone fills out your form and opts in to chat, a Messenger conversation will be initiated immediately after the form submit. Users will also see a 'View in Messenger' on the thank you page to go to the conversation thread in Messenger.

This feature may help to nurture your leads and follow up with them immediately after they've filled out your lead form.

⚙️ Here's how to enable this feature:

Create a new 'Leads' campaign and select 'Instant forms' as the conversion location at the ad set level. Scroll down to the 'destination' section at the ad level and select an instant form or create a new instant form. Now under 'Follow up with leads', check the box to enable the 'Chat with leads from instant form' feature

NEW Meta Ads updates & features:

A great subscription isn’t just about saving a few bucks—it’s about providing real value and effortless convenience. As soon as a customer starts second-guessing, you’ve lost them.

The nightmare…

“Why am I locked into this?”

“I have too much product.”

“Why is it so hard to unsubscribe?”

DO this:

✅ Flexible—build a custom assortment, start with a bundle or choose a sampler.

✅ Customizable—choose your fragrance and delivery schedule.

✅ Major Value—intro offer freebies, plus discounts on future orders.

✅ Fun & Flexible—swap scents or change delivery schedule anytime.

✅ Exclusive—VIP access to new products.

✅ Risk-free—30-Day Money Back Guarantee. No hoops, no guilt trips.

Subscriptions only work when you put the customer in control.

Recurring revenue is the goal. But if you’re not rolling out the red carpet every month, you’re just churning through new customers.

Make subscribing feel like a NO BRAINER, not a commitment.

🚨 Meta’s CAPI has had a HUGE bug since Sunday.

(action steps for you when you step in on Monday)

"Purchase," "AddPaymentInfo," "AddToCart,"

and "InitiateCheckout" events are being double counted.

Why?

-> Missing unique event_id parameters in Pixel +

-> Server-Side events.

What does this mean?

👉 Inflated conversion metrics

👉 Compromised data accuracy

👉 Misleading reporting

Immediate Fix: Disable Server-Side Tracking

🔹 Shopify

1️⃣ Go to Shopify Admin → Settings

2️⃣ Click Customer Events & Privacy

3️⃣ Open Meta (Facebook) settings

4️⃣ Navigate to Online Store → Meta Pixel & CAPI

5️⃣ Disable CAPI (toggle off or disconnect it)

 💡 Meta Pixel stays active, but CAPI stops sending.

Want to scale your brand?

When you are ready click here to schedule a FREE PAID ADS AUDIT

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