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Swipe This ad
This ad is effective because it directly addresses a common problem—sticky legs under dresses—and offers a clear solution. The use of emojis makes it visually engaging and easy to understand. The featured customer testimonial adds authenticity and social proof, making the product more relatable.
We like it because it’s simple, visually clean, and speaks directly to the target audience’s pain point. The conversational tone and real-life endorsement create trust and connection.
To apply this approach, focus on solving a relatable problem, use engaging visuals, and incorporate user-generated content to build credibility. Keep messaging short and impactful.
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Swipe File
This ad works well because it’s visually clean, concise, and persuasive. The bold headline and testimonial-style quote immediately establish credibility. The highlighted phrase “best t-shirts” draws attention to quality, while the product image showcases variety. The pricing is clear, and the “SAVE UP TO 50%” message adds urgency.
We like it because it combines strong social proof, appealing visuals, and a compelling offer without overwhelming the viewer. The structured layout ensures easy readability.
To apply this style, use bold, direct messaging, emphasize key benefits, and keep the design simple but engaging. Highlight discounts and customer endorsements for added trust.
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Marketing News
Top AI Tools
Here are 5 AI predictions for 2025 from a non-expert:
1. Voice Is Eating Typing
I'm using my voice for 75% of my writing now.
Yes, I dictated the first draft of this post. It took 5 minutes instead of an hour.
It's possible because AI has made dictation nearly perfect.
2. Claude Is The Best Creative Partner
Here’s how I work with Claude:
→ I complete 20% of the work (the strategy)
→ Clause gets it to 90% done (the writing)
→ I take it the remaining 10% (the editing)
3. Generic AI Slop Is Easy, Winning With AI Is Hard
How an average person uses AI:
→ Dump prompts into ChatGPT
→ Get generic outputs
→ Wonder why it's not working
→ Blame the tool
But the AI winners use it like this:
→ Build brand-specific AI agents
→ Train them with documentation specific to the tasks
→ Get better outputs
4. Junior Roles Are Getting Weird
The harsh truth is that AI is coming for junior roles first.
→ Training up junior copywriters is getting harder to justify
→ Well-trained AI writes better than most junior writers
→ And costs significantly less
This will force us to rethink the creative career path.
Junior creatives should master these tools and use them as leverage to accelerate their careers.
And pick up in-demand skills that complement AI, like social video production
5. AI is leverage for agencies in the short-term, probably bad in the long-term
Why it’s good in the short-term:
→ Better margins
→ Faster output
→ Enables humans to focus on more strategic, higher value work
And a final reminder:
If you resisted AI, you're already dead.
If you casually try AI, you're slowly dying.
If you master it, you're a superhuman.
ASC problems
Does ANYONE actually know what’s driving new customers anymore—or has ASC turned marketing into one giant guessing slotmachine?
Every brand. Every agency. Everyone is worshiping ASC, Performamce Max and Blackbox marketing like it’s the future.
Just throw in your creatives, trust the algorithm, and let it work its magic, right?
WRONG.
Because here’s the ugly truth—most companies have NO idea where their new customers are coming from.
They see the spend. They see the revenue. But ask them what’s actually working? Crickets.
If you actually care about sustainable growth, you better:
1️⃣ Know which creatives or angles are driving NEW customers—not just re-targeting the same old audience. Aka New Reach.
2️⃣ Pinpoint exactly where in the funnel fresh customers are coming from. (Because ASC won’t tell you.)
3️⃣ Understand true incrementality. Otherwise, you’re just dumping money into a system you don’t control.
I always tell my team: “Measure before money.”
Short-term wins feel great—until you realize you have no f***ing clue how to repeat them.
Measuring might slow you down today because yes, it’s not perfect, but it’s the difference between real scale and just blindly feeding the machine.
So tell me… Are YOU in control of your growth, or is ASC running the show?
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