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• Marketing News

  • Steal my 7 step creative process below:

  • 10 powerful lessons I learned from his book “Scientific Advertising”:

  • A loss in email subscribers (usually) = a loss in revenue.

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• #1 Blueland – Future-Pacing

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• #5 Nutricost – Aspirational

• #6 Bylt Basics – Simplified

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10 powerful lessons I learned from his book “Scientific Advertising”:

Claude C Hopkins made an equivalent of $6,049,500 a year in 1907 from advertising.

He was a pioneer and an absolute powerhouse in human psychology. A household name for any marketer that’s worth what they preach.

Here are 10 powerful lessons I learned from his book “Scientific Advertising”:

A loss in email subscribers (usually) = a loss in revenue.

Here’s how you can stop the bleed:

✅ Give them options. Not just an exit

→ A Manage Preferences page for example, lets subscribers choose:

Fewer emails instead of none.

Only the topics they care about (hello, product launches, seasonal reminders).

📊 Want to email users more often? Ease into it.

Gently go from 3x per week to 4x to 5x and then Daily.

Without dumping it on them all at once.

Do this and watch unsubscribe rates & revenue to stay on track.

What is the baseline?

→ 1x per week is the bare minimum.

→ 2x per week keeps engagement strong.

More control = more retention, more revenue, and happier subscribers.

Keep them close. 💌

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