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Table of Contents

• #1 Purdy & Figg

• #2 Guest Ads

• Marketing News

  • TikTok is banned in the U.S.!

  • What you know about SEO may be wrong.

  • Scale your brand

#1 Purdy & Figg

This ad for Purdy & Figg’s cleaner is simple and effective.

The headline, “Cleaning power for your entire home. One bottle,” highlights versatility, while the features—100% natural, reusable bottles, and no synthetic fragrances—emphasize eco-friendliness.

The value proposition, “Three months of cleaning power for 20p a day,” makes it feel affordable and practical. Clean visuals with arrows pointing to key benefits ensure clarity, and the hand holding the bottle adds a relatable, human touch.

The design and messaging align perfectly with the brand’s sustainable, high-quality image, making the ad engaging and persuasive.

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#2 Guest Ads

From Luis Camacho

1️⃣ Fly By Jing

↳ Authority Hijacking is cleverly used here by leveraging Costco's trusted brand.

↳ The imagery focuses on bold product packaging with vibrant colors that pop against the warehouse backdrop.

↳ Costco membership card in hand subtly validates exclusivity and quality, adding instant trustworthiness.

2️⃣ HOVERAir

↳ The headline, "Pocket-Sized Self-Flying Camera," grabs attention by promising convenience and innovation.

↳ Iconography highlights product benefits visually, making the ad informative without overwhelming the viewer.

↳ The scenic backdrop elevates the product’s aspirational use cases, tying its value directly to adventure and exploration.

3️⃣ The Only Bean

↳ Pattern Interrupt at its best with the faux "Breaking News" layout and red border that demands attention.

↳ Close-up visuals of the product and snack bag make it relatable, as if shared by a friend.

↳ The bold headline reinforces curiosity, combining health benefits with a touch of indulgence. 

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I WANT MY TEMPLATES

TikTok is banned in the U.S.!

1: Act Immediately: Redirect Your Audience

With TikTok inaccessible, you can’t rely on posting there to reach your audience. Instead:

• Use email marketing: If you have email contacts, send an urgent newsletter with links to your other platforms (Instagram, YouTube, etc.).

• Leverage other social media: Post on Instagram, Facebook, or Twitter to inform your audience where to find you.

• Create a landing page: Use tools like Linktree or Beacons to list all your new profiles in one place and share it across any accessible platforms.

2. Focus on Platforms That Are Growing

Here’s where you should start building your presence:

• Instagram Reels: The algorithm is prioritizing Reels to capture migrating TikTok users.

• Facebook Reels: The organic reach is booming, and now is the best time to start.

• YouTube Shorts: Perfect for creators who want to reach a wider audience and monetize their content.

3. Start Posting Immediately

Now is not the time to hesitate. The migration of users means millions will be searching for their favorite creators on other platforms. Post fresh, engaging content daily to capture attention:

• Repurpose your best TikTok videos for Instagram Reels and YouTube Shorts.

• Focus on content that highlights your personality, brand, or unique offerings.

• Engage with comments and messages to show your audience you’re present and active.

Pro Tip: Share updates on the situation. For example, you can create Instagram Stories or posts explaining the TikTok ban and inviting followers to connect with you elsewhere.

What you know about SEO may be wrong.

Here are some common misconceptions about SEO:

→ SEO is a one-time task

→ The more keywords, the better

→ Meta tags are unimportant

→ Any backlink is great

The truth is:

→ SEO is an ongoing process.

→ Too many keywords will affect the content’s readability and quality.

→ Meta tags help users and search engines understand the relevance of your content.

→ Backlinks from websites with no credibility can hurt your rankings.

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