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Paired
The ad for Paired app captures attention through personal storytelling and emotional relatability, making it highly engaging for couples.
It highlights the app’s unique features, like daily questions that encourage intimacy and connection, while building intrigue by only revealing answers when both partners respond.
The playful tone, combined with the mention of “clinical psychologists,” strikes a balance between fun and credibility.
By focusing on relationship growth and adding a touch of humor and vulnerability, it effectively appeals to couples looking to deepen their connection.
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Pet Lab Co
This ad effectively promotes PetLab Co.‘s dental formula by combining trust signals, clear benefits, and urgency.
The Trustpilot rating establishes credibility, while the benefits—“keeps breath fresh” and “supports healthy teeth”—are concise and visually highlighted.
The bold “20% off” creates urgency, encouraging immediate action. Featuring major media logos like CBS, NBC, and Forbes enhances trust further.
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Marketing News
The Supreme Court is signaling it will likely uphold the TikTok ban
Haus doesn’t believe it will be massive
From advertiser survey responses so far, the ban hardly feels like armageddon.
If your product is consumable,
your audience will care about the ingredients you use.
Especially goes for health-conscious audiences.
-> Simply create a section where you break down your ingredients and the individual benefits.
It's important to have FULL transparency here.
No one in the right mind likes consuming drugs or supplements with shady ingredients.
Any supplement or CPG brand can use this.
From Arijan Janes
If you think static ads don’t work in 2025,
You’re doing it wrong.
We’ve scaled DTC brands to 7+ figures using this static framework.
Feel free to replicate it to fix your ad performance:
From: Fraser Cottrel
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