Wednesday: Ad Day

Author

Matej Dolenec
December 11, 2024

Good morning. A lot of things happening this week.

Today’s edition is a juicy one. Apart from the regular updates we are adding a section called

“AD DISSECTION WITH MATEJ” where I dissect and analyze a PROVEN Winning ad.

—Matej Dolenec

What is Happening In the DTC World?

Cool Static Ads From The Week

Here are some cool and unique ads I have seen this week

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Ad Dissection

This meme adapt from Bird Buddy has crushed over the BFCM period.

It provided a unique and funny approach to announcing a sale.

The original format it was taken from “distracted boyfriend” has proven time and time again to provide additional support in sales periods

CREATIVE

The creative copy calls out children looking for a good gift for their parents.

Bird Buddy Is presented as a cool gift compared to the usual tame gifts we usually give.

They specify there is a massive sale going on as well which makes the gift even better.

Ad is run from a third-party whitelisting handle which gives it even more of an organic feeling.

COPY

Copy is short and concise and calls out ideal customer: Bird lover

TikTok versus USA. Here's the follow-up article

Is the threat real? The Foxwell team thinks so:

Our team read all 97 pages of the ruling to determine the implications on marketing so you don’t have to. The Protecting Americans from Foreign Adversary Controlled Applications Act (PAFACA) was upheld, highlighting TikTok’s deep ties to Chinese parent company, ByteDance, and exposing its vulnerabilities to foreign influence and espionage.

The court didn’t mince words: TikTok is a serious national security risk. It’s not just about what the app is doing today—it’s about what it could be forced to do in the future under China’s control.

Yet political signals suggest President-elect Trump will do nothing — meaning he won’t follow-through with the ban, nor stop it fully and it will therefore sit stagnant within the courts. If you're a marketer relying on TikTok, it’s time to get clear-eyed and strategic on next steps with TikTok advertising and organic TikTok strategy in 2025 and beyond. Let’s break it down.

The recent court ruling laid out two core concerns: data collection and content manipulation, both of which highlight how the platform could harm U.S. interests.

TikTok Data is a Goldmine for China

TikTok collects a staggering amount of user data—GPS location, biometric identifiers, browsing history, video view data, and more. (Arguably more personal data than other social apps and furthermore, the data isn’t simply collected; it’s collected and shared with the Chinese government.)

Content Manipulation Is a Real and Pressing Threat

TikTok’s algorithm, built with ByteDance’s input, is a powerful tool for engagement—and manipulation. The ruling bluntly addressed China’s ability to weaponize the app’s recommendation engine

Memes Corner

Closing thoughts

Let me know what would you like to see more in coming editions

Matej