Did You Know Youtube Can Pay 50% Commission?

Good morning.

Did you know YouTube shopping offers up to 50% commission?

—Matej Dolenec

What is Happening Today

Table of Contents

• Ad Dissection True Classic

• Ad Dissection #2

• Humour in ads

• Instagram Ads to Dominate Meta’s Ad Revenue

• 3 Ways to Suck Less at Advertising

• Closing thoughts

Ad Dissection True Classic

This ad is a humorous take on the “galaxy brain” meme, often used to convey increasingly intelligent or enlightened decisions. It features three levels of decision-making tied to purchasing t-shirts, culminating in shopping for a discount on True Classic’s sale page.

CREATIVE

Makes the value seem like a “smart choice” rather than hard-selling it.

COPY

The ad effectively communicates its key selling point: up to 50% off select packs of t-shirts on sale.

Why It Works:

• Target Audience: Likely appeals to:

• Budget-conscious shoppers who want quality tees without overpaying.

• Young men, particularly millennials and Gen Z, who engage with meme culture.

• Brand-switchers or existing True Classic customers who are sale-hunters.

Cultural Relevance: Memes are an effective way to connect with digitally-savvy audiences, increasing shareability and engagement on platforms like Instagram, Facebook, and Twitter.

Ad Dissection Dirty Labs

This ad showcases Dirty Labs, a biotech startup positioned as a pioneer in eco-friendly laundry detergent. It highlights the brand’s mission to address the environmental impact of traditional detergents, emphasizing sustainability and innovation.

CREATIVE

The product’s eco-friendly ethos is reflected in the clean, modern design. Bottles are prominently displayed, showcasing branding and packaging. The design reinforces sustainability with simplicity and transparency.

COPY

“This biotech startup is cleaning up laundry detergent”

It grabs attention by presenting the company as an innovative disruptor in the traditionally mundane cleaning products industry. The phrase “cleaning up” works as a clever double entendre, referring to both environmental impact and market disruption.

“Dirty Labs wants to solve the problem of water-polluting chemicals common in laundry detergents.”

The brand’s value proposition is clearly articulated: solving a significant environmental problem. The product aligns with eco-conscious consumer values.

Why It Works

• Relevance: Taps into current concerns about sustainability and eco-friendly lifestyles.

• innovation Positioning: Distinguishes itself from traditional detergent brands with a biotech focus.

• Visual Simplicity: Matches the minimalist and eco-friendly vibe that resonates with younger, conscious consumers.

Humor in ads

Too many brands make their ads completely too complex and boring.

Monotone sales sequence and not keeping it to the point.

Don't be afraid to add humor to ads and make them engaging.

Be creative and simple.

Make different formats and scenarios and I guarantee you can expand your spend in 2025

Top examples of brands using humour are

• True Classic

• Dr. Squatch

• Birddogs

Study their ads and be NATURAL!

Q1 Is where winners are made

From Chris Marrano:

I’ve learned that Q1 is where winners are made.

After the holiday rush, 70% of DTC brands see a sales slump in Q1.

It’s a tough start to the year—inventory piled up, ad costs can rise, and customers are coming off the holiday high. But the truth? This is where smart brands pull ahead.

Here’s how we’re helping brands we work with plan for Q1:

1️⃣ Reengage Past Customers

Holiday buyers aren’t just one-time customers. Use retention strategies like email and SMS to bring them back with targeted post-holiday offers.

2️⃣ Focus on LTV, Not Just ROAS

In Q1, it’s less about immediate profitability and more about acquiring new customers who will stick around for the long haul.

3️⃣ Test New Creative Themes

Q1 is perfect for experimenting with “New Year, New You” messaging and focusing on lifestyle angles that resonate beyond holiday promotions.

4️⃣ Plan Campaigns Around Key Dates

Don’t overlook Valentine’s Day, Spring Break, and tax refund season—they’re closer than you think.

5️⃣ Revisit Your Ad Account Structure

Use the slower season to optimize your campaigns, clean up your creative library, and refine targeting.

What to do now?

Take the next week to build a rock-solid plan. Focus on retaining holiday buyers, setting up fresh creative, and keeping your momentum strong.

3 Ways to Suck Less at Advertising

From MacCoy Merkley:

Stop Twisting the Knobs

Too many advertisers think their job is to log in every day and tinker. Move this budget here, shift that ad set there, and throw in some new ads… sound familiar?

Here’s the truth: Meta’s algorithm hates constant changes. You’re introducing noise into your campaigns that you can’t even measure properly. Worse, you’re adding unnecessary variables on top of things you can’t control—like consumer sentiment, seasonality, and platform changes.

Stable performance comes from setting a clear goal and letting your campaigns run long enough to optimize. If you’re twisting the knobs daily, you’re not helping—you’re hurting.

Keep Your Online Store Clean

Your website is like a storefront. Imagine walking into a grocery store where the front display is full of moldy fruit, the meat looks unappetizing, and the shelves are a mess. Would you buy anything? Probably not.

The same applies to your online store. Disorganized menus, outdated product pages, and cluttered layouts turn customers off. Worse, they make your ads work harder to compensate for the mess.

Fix this:

• Showcase your best-selling products front and center.

• Simplify your navigation and make it intuitive.

• Ensure your site looks polished and professional.

Stop Neglecting Email

• Set up a compelling pop-up to collect emails.

• Build a welcome flow that’s engaging and aligned with your brand.

• Monitor your email performance as an integral part of your ad strategy—not an afterthought!

Email doesn’t just support your Meta campaigns—it amplifies them. Don’t ignore it.

Closing thoughts

Let me know what you would like to see more in coming editions

Matej