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- YouTube will outperform Meta for many offers
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Most brands fail on YouTube because they treat it like TV.
YouTube isn’t for awareness. It’s a performance channel.
If you want results, treat it like direct response:
- Hook in 5 seconds or you're skipped.
- Call out your audience (e.g. “Hey busy founders…”).
- Address a pain point, agitate it, then solve it.
- Make your CTA clear and early. Repeat it.
Strong ads follow this rhythm:
➡️ Hook
➡️ Problem/Solution
➡️ CTA
You need a system to launch new hooks, test new formats, and scale what works.
Founder talking head. UGC. Problem-demo. Story-based. Test them all
Pair that with smart targeting:
✅ Custom intent audiences (based on search history)
✅ In-market segments
✅ Retargeting warm users
And don’t forget:
Optimize for mobile and TV
Use QR codes for cross-device action
Align your landing page 1:1 with the ad
YouTube will outperform Meta for many offers—if you play it right.
How to Launch Podcast Ads that Convert for DTC Brands 🎙️
Podcast ad programs can be a profitable source of customer acquisition for DTC brands, but they can also be a waste of money if bought poorly.
This guide aims to help improve the odds of an initial podcast ad test.
Read more:
The 5 biggest TikTok ad mistakes killing your growth
1️⃣ No clear testing vs. scaling structure
Random testing = random results. If you’re not running separate testing and scaling campaigns, you’re making it impossible to scale with confidence.
2️⃣ Using testing & scaling strategies from META
Brands should implement Single Ad Creative Testing to isolate variables and accelerate learnings, focus on horizontal scaling with manual bidding, and establish a clear decision-making framework with defined kill points for optimisations.
3️⃣ Recycling Meta creatives that don’t feel native
Highly polished content repurposed from Meta? TikTok users will scroll right past it. Your ads need to feel organic to the platform.
4️⃣ Weak creative strategy & lack of iteration
Scaling on TikTok = consistently testing new creative angles and doubling down on what works. Most brands underestimate how much fresh content they actually need.
5️⃣ Ignoring TikTok Shop
You should be using TikTok Shop and catalogue ads. TikTok is pushing shopping-based ads hard, take advantage of it.
TikTok ads are a different beast. The brands that win understand the nuances and build creative specifically for the platform.